Instagram has been working as a great Social Media marketing tool for your business. It doesn’t matter if your work has only an online presence or a traditional one, as well. Discussed below, are some promotion hacks that these Influential Entrepreneurs swear by.
“There is definitely a science to social media.”, says Bethenny Frankel, founder of Skinnygirl, cast member of “The Real Housewives of New York City”, New York Times bestselling author, and Shark on “Shark Tank”. The key to spreading the word about your work on social media is to understand your platform first. Contemplate the potential of your social media site for your followers and you. According to Bethenny, she perceives Instagram as a somewhat stable environment to communicate in. The feature of publishing stories is quite amusing and beneficial.
Dan Lok focuses on the audience need. He thinks it’s a better way to target the people by giving them what they want. But it’s not just about adjusting the content with what the people want. “Don’t try to be everywhere.”, says Dan Lok, Chinese Canadian serial entrepreneur, global educator and international bestselling author of “Unlock it!”; two-time TEDx opening speaker and founder of Closers.com. It’s more about focusing on which platform will you find your potential customers at and understanding the social media tactics to increase sales on that particular social media site. Feedback really helps in this case.
Ballantyne is confident about the stories feature. “The Instagram Stories feature is the secret to turning it into an unstoppable sales machine.” – Craig Ballantyne, owner of Eary to Rise and creator of The Perfect Day Formula and Social Story Selling System; author of the WSJ bestseller “Unstoppable”. Same can be said about the other social media platforms having the feature of uploading stories for the followers. It’s concise, gives away only the necessary information, it’s shareable, and quite valuable. The stories you upload also favors you in getting organic traffic to your site. So, make them interesting, but don’t give off all the information. Let your audience get curious by giving them just enough to ponder upon.
Running after getting loads of followers is not a healthy way to grow your business online. Because even if you end up getting heaps of people following you, not all of them will turn into your potential customers. Having a few followers that are also your customers is a rather effective way of running your work and you should focus on attracting them by social media marketing tactics and strategy. Focus on driving followers into your sales process by engaging with them. “But avoid getting into the “friend zone,” where followers engage with your content but don’t buy from you.” – Chris Dufey, founder and CEO of Coaches Cartle, author of “Your First 100 Clients” and the host of “The Chris Duffey Show” podcast.
Katrina Ruth believe in making connections as a primary option to promote your business on social media platforms. “People can sense when you only see them as a conversion.” – Katrina Ruth, founder and CEO of “The Katrina Ruth Show,” a multimillion-dollar online coaching business for entrepreneurs.
Divert your sole focus from sales and conversions. Look for people who you can connect with and form good relations to have a long-term impact. Including this into your social media marketing tactics will help you with spreading the word about your business and may even get you more potential customers to serve.
“Share key moments and ideas from your company.” – Dennis Najjar, co-founder of AccountingDepartment.com, a virtual service for small businesses. Introduce the people from different department to the people on social media to give them a sense of community. Let their voices and opinions be shared to let their true spirits be shown out there. Following a similar mindset, Instagram and Twitter has already provided opportunities to give a peek at what goes on behind-the-scenes in the world of business. Always be your true self while dealing with your audience to ensure a sense of trust in them.
“Own who you are. Too many people worry about what others think.” – Daniel Lesniak, founder of Orange Line Living, broker at the Keri Shull Team, and co-founder of real estate coaching business HyperFast Agent; author of “The HyperLocal, HyperFast Real Estate Agent”.
Every business has its identity. Find out what makes you stand out and be firm with it. There should be a motto your brand swears by. Make sure that message is well circulated on social media through daily posts or see if it reflects through the theme of your profile. It should hold value and a core message and should be delivered consistently on every platform having your presence.