Crafting a professional brand identity is no doubt a creative process, but the process of creating a brand design capable of unleashing business value and market recognition often seems haphazard and gigantic. However, following a well-structured guide can minimize the fear and let you focus more on the creativity of this process. As we land to the end of this year’s quarter, a lot of experiments have been carried out and trends have been set. To save you from the struggle of swaying multiple sites, we have put together the topmost tips for crafting a professional brand identity design in 2020.
What Is A Professional Brand Identity Design?
Before we indulge in the whys and hows of professional brand identity design, let’s review the basics first – What is a brand identity design?
A professional brand identity design is a set of attributes that makes your organization different from the others. These attributes typically include your brand name, logo design, tagline, brand voice and anything that represents your organization. Moreover, it also refers to the experience you provide to the consumers while they interact with your business – either as a visitor, potential purchaser or even a social media follower.
Why Crafting A Professional Brand Identity Design Is Important?
Crafting a professional brand identity design is one of the foremost requirements for any business to grow and establish. It strings along with an instant recognition to your organization and makes your products and services desirable among the audience.
Branding is often termed as a prominent factor in the consumer’s decision-making cycle. A global survey conducted by Nielson in 2015 had resulted in 60% of the overall buyers purchasing from the brands they already knew, and 21% of them outlined that they only purchase from the brands they like.
Your Ultimate Guide to Crafting a Professional Brand Identity Design
Crafting a professional brand identity design is hectic and gigantic yet it can be the premium outliner for your business if done perfectly. Confused about where to begin? – Follow this foolproof guide to get yourself going!
Nail Down Your Target Audience
Branding is your route to maximized recognition, trust-building, and inclining revenues. The more trust and recognition you earn among the consumers, the better your growth and revenues incline.
Unless your brand fully resonates with the targeted audience, it can never lead to trust, recognition, and revenue. That’s why nailing down the target market is critically important in crafting a professional brand identity design. In the typical marketing process, buyer personas are built by researching the demographics, psychographics and geographic factors of the target audience.
Later these buyer personas or ideal buyer avatars are used in communicating accurately with the target audience.
Jot Down Your Mission Statement
Once you know your audience, there’s a need to tell your audience about yourself. Thus, crafting a professional brand identity design asks for the purpose of your business – or you may call it a mission statement.
A mission statement is the why of your business. It often acts as a building block of your professional brand identity design. The more clearly you will outline the mission statement of your business, the closer you’d be to crafting a professional brand identity design.
Characterize Your Business Values
Industries these days are loaded with competition and you’d definitely have a lot of time to conduct competitor analysis. This is the primary moment that you focus on your business and its insights.
Look out for one thing that sets you apart from others; that no other organization can impersonate unless they do it illegally. That is your unique business value.
Research your business insights thoroughly and list down the attributes that set you apart. Not your products and services but how they provide your consumers with incredible experiences. Fabricating your brand’s unique values is the ultimate means of appeasing audiences and turning them into consumers with perfection.
Craft Your Visual Identities
Ow, as you excel at defining all your audiences, business values and mission statement, a professional brand identity design calls for the most amusing part of this process – the visual identities of your brand. These visual identities include logo design, typography, color palette, and everything that may visualize your brand.
As you actually begin crafting a professional brand identity design, make sure that designing is as crucial as it looks exciting. Always create a brand design style guide before getting into the designing process for it will help you follow similar themes throughout and keep your brand identity design profession from every end.
Determine the Voice of Your Brand
Once you’re done with the designing of all your visual identities, your professional brand identity design calls out for an audience-focused brand voice. How would your brand sound as if communicating with the audience via audio or even through text?
Conversing with the consumers is also a part of your professional brand identity design. From your TVCs and social campaigns to the blogs you post and stories you narrate, the tone should be coherent throughout and resonating with what our audience really likes.
The more coherent your tone will be, the better the recognition your brand would earn among the audience.
Put Everything to Action
This is the most crucial step in crafting a professional brand identity design. Unless you actually put everything to action, there’s no reward in following the above-mentioned steps.
Once you are done with crafting a professional brand identity design, put all your efforts into depicting it everywhere your business exists and communicates with your audience. Be it your website, social media platforms, or the physical product packaging – flaunt your brand design everywhere and to everyone!