Unquestionably, with the rise in artificial innovation and technology, our everyday lives are changed. So do the workings in business environments, thence their marketing approaches are changed with the digital work cultural trends.
Time to thrive in this age of artificial innovation with a social media marketing agency, scroll for reasons you need to consider in improving digital marketing. On the spur of the moment, everything has converted; we need to understand by starting with digital assistance.
At one time, businesses never thought of data-driven marketing and voice search engine optimization. With everyday transforming technological innovation, artificial intelligence and digital marketing go hand in hand. And why not businesses chose to adapt and escalate their results with the new advancement. In today’s competitive environment, it doesn’t matter whether you’re a startup social media marketing agency or a large one. If you wish to be in the game it’s time to shift your ideology.
Importance of Digital Marketing
More to that, we’re living in a period where consumer perception, interests, and behaviors change faster than a bullet train. With time, technology in marketing has paced up and so do consumers’ behavioral patterns are difficult to predict.
As crisply put-up by Brian Solis, “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” This, states the evolvement of the digital innovation landscape as it needs attention, otherwise, it won’t count your techniques in as one.
Make no mistake! Thinking old methods and tactics along with educated guesses will help businesses with a robust push. Therefore, we’ve jotted down some reasons why artificial design is important in the current digital marketing landscape.
The Dominance of Artificial Intelligence
If you do not awaken yet with knowing about the hold of artificial intelligence then you’re surely off track. Undoubtedly, it has spread its wings throughout the global business environment with numerous innovative features, especially through various digital marketing services. Moreover, a few years back a prediction was made by Garter Analysts that, AI technologies would be ubiquitous in almost all the areas of services and products.
Moreover, numerous companies are adapting the artistic features of artificial intelligence because of multiple reasons. Firstly, because of the sustenance of competitive advantage and the demand by customers for AI-Driven offerings. Also, AI can analyze the data regarding the customer behavioral patterns from social media platforms and numerous online functions. A social media marketing agency understands the significance of the relationship between AI and business development.
Let’s take an example of Master card’s artificially intelligent chatbot, which is promoted through Mastercard’s Facebook messenger; which utilizes natural language processing software to decrypt the customers’ wants. It responds automatically as if a real person is answering, engages, and escalates the customer’s loyalty.
Consequently, artificial intelligence has gained over all the products and services, being implemented through numerous features like,
- Content curation and Creation
- Communication
- Personalization
- Premium Product Recommendations
- Visual Searching
- E-commerce Transactional Features
A lot of businesses gain numerous benefits through artificial intelligence features combining with digital marketing trends.
Interactive Basic Communication
Communication has always been significant and irreplaceable since digital marketing has made customer’s life easy with chatbots present in websites and messaging apps. As per numerous surveys, it was predicted that “Chatbots will power 85% of customer service by 2020.” Chatbots have now become an important part of a social media marketing agency, as their AI-based technology allows you to interact with your audience day and night.
Now, most brands are using chatbots, that have the infusion of rideshare and location sharing features. For instance, through Amazon Echo you can request a ride by using voice or via chat on Facebook messenger, also you can let them know your current location. Digital marketing tactics have made life easier and comfortable. Not only the transportation businesses are munching on the benefits of digital marketing but Retail Stores, Whole Food Markets, Restaurants, Clothing Brands and many more niches are availing of the perks.
Therefore, conversational marketing plays an instrumental role under the header of digital marketing. Empathetic communication with customers builds loyalty and provokes them to purchase better and more. As per the survey reports, “82% of customers want an immediate response when they come up with a question.” However, conversational marketing builds a one-on-one healthy connection between marketers and customers.
Personalization in Marketing
In a digital marketing environment, it’s difficult to overlook personalization. Wherefore, personalization in products, content, email marketing has gained immense popularity, by being customer-centric. Therefore, showing customer demand has risen towards customization and personalization.
How is it possible to overlook the prime examples of personalization? When we’re confabulating about digital marketing and artificial intelligence. Netflix and Amazon with their numerous movie title recommendations and tailored goods gauge their customers. That makes them uber-cool and digitally active.
Cadbury crafted a video personalized campaign for Dairy Milk flavor for checking taste buds, preferences, and interests through the data from their audience’s Facebook profile that was centric on age, interest, and location. The campaign got successful as it generated a 33.6% conversion rate and a 65% click-through rate that shows the personal touch technique works well.
Video Marketing Trend
One of the most captivating content is known to be video marketing. As it’s visually appealing, describes, and informs every detail with a healthy visual representation. Therefore, most businesses prefer to target their market with amazing video content. As per survey reports, “65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.” Hence proved, that visually aesthetic content captures viewers’ attention.
Noticeably, with the change in technology the viewer’s choice has changed as 68% of the customers prefer to learn about the products and services through short videos. Not just post on YouTube but there are plenty of social media networks to publish your content. As you can post or start a broadcast live on Facebook and Instagram.
Moreover, if video content is published on your site it will generate 50 times more organic search results than text-based content. That is why Google pushes a site on higher rankings that incorporates video-centric content.
Live Video trends are populous among the audience and a large number of businesses who utilize it for product demos, behind the scene glimpses, interviews, and company culture reviews. However, AI made everything quite easy-going and appealing for the audiences that help in increasing organic purchases. Moreover, video SEO has gained popularity as these videos get channelized in the SERP’s, by using text overlays and closed captions. Therefore, a social media marketing agency tries to incorporate video content in its strategy for an escalating digital marketing result.
Better User Experience
A better user experience has become the prime aspect of achieving a goal; thus, several businesses have come up with numerous digital marketing tactics that provide their customer with a convenient purchase. After the evolvement of Artificial Intelligence, almost everyone is dependent on a premium user experience. Therefore, companies have put forward.
- Various product recommendation options
- Open options to shop from home
- Augmented Reality made visual testing of products live
- Communication with brands
- Checking information of the brand through reviews
And many more factors have made the user experience great and leveraged businesses in numerous ways that help them know more about audience related stats.
Are You Prepared for the Current Digital Marketing Landscape?
The time has come to boost your e-commerce business with digital marketing through artificial intelligence-related features. Otherwise, your time will end soon. Wherefore, multiple companies have changed their patterns of marketing by incorporating digital marketing strategies. Artificial Intelligence wouldn’t lag in any frame since it’s absorbed in every inch whether it’s related to communication, business environment, customer preferences, or development strategies. Here you go with reasons why it’s important to understand the artificial design for the current digital marketing scenario.
