Search engine optimization is significant for content marketing, none of us can deny the fact. It has become the utmost organic means of increasing your visibility and reach across the audience. When you incorporate SEO into your websites and write a search engine optimized blog post, you are contributing to the maximization of your website’s visibility in front of people who enter keywords that your products and services are associated with via the search engines.
But are you actually writing search engine optimized blog posts? Let’s find it out in this blogpost that features the key tips and tactics of writing a search engine optimized blog post.
Dive in to burst your curiosity!
Tips and Tactics to Write A Search Engine Optimized Blogpost
Incorporate a few but long-tail keywords that match your user’s intent.
Writing a search engine optimized blog post does not mean incorporating as many keywords as possible. This was an old school practice that’s considered spamming now. Google calls it as keyword stuffing i.e. deliberately inserting so many keywords into your blog post whether they make sense or not.
A great way to write search engine optimized blogs in recent times is to focus on two or more long-tail keywords throughout the blog and not to add them forcefully; instead, naturally matching with the users’ intent.
Why long-tail keywords? Well, because a long-term keyword such as how to write a search engine optimized blog post is more likely to match your user’s intent than in terms of SEO than a blogpost.
Also, a person searching with long-tail keywords seems to be more concerned and interested in the topic and will better engage with your blog post, generating the right kind of traffic.
Incorporate your keywords in the right places.
Now that you’ve come up with one or two potential long-term keywords, it’s the time you should incorporate them rightly into your blogpost. To write a search engine optimized blog post does not mean to add keywords in every other sentence and get your blogpost spammed. Instead, you shall incorporate keywords in the right places.
What are these right places for the keywords to be incorporated, huh?
They include the following.
Title Tags.
The title of your blogpost is the foremost thing any reader would come across as well as to the search engine. So, it shall showcase the highest relevancy with your content to be considered authentic. Therefore, incorporating your main keyword into your blog title is significant which is also called a title tag by Google.
The pro tip I can share at this point is to include your main keyword within the first 60 characters of your blog post which is exactly where Google cuts off your title on SERP. However, there is no boundary for writing smaller titles for your blog posts. You can keep them long with your keyword infused in the beginning.
Meta Description.
The meta description you add at the beginning of your blogpost is meant to showcase a summary of your content to the readers as well as the search engines. The better it will summarize your content, the sooner your audience would be able to relate. So, adding your main keyword into the meta description is a significant thing.
URL.
This is another very significant part of your blog post. It comes among the top things that tell your audience about the intent of your content and is one of the first things Google might crawl up to. So, adding your main keyword here is the best SEO practice.
Headers and Body.
The body of your content matters the most, remember that. And so, does add keywords into your body content matters. Be it the headings or plain content inside them, an effective SEO practice is to add a smart amount of your main keyword into them. preferably in a natural style that does not look forced or stuffed.
Before you start writing a search engine optimized blog post, you are much likely to come up with the keywords. Well, that’s great but you shouldn’t be only focusing on those keywords while writing, instead, your central focus shall be what your audience is looking for.
As long as your main keyword is relevant to the blogpost and you keep yourself focused on what matters to your audience, you’ll find the keywords naturally optimized within your copy.
Keep your blogs mobile-friendly.
A rolling fact is that people are more likely to browse via search engines on their mobile phones instead of computers. And so, google displays all the mobile-friendly results first every time a search is made via mobile phone. Yes, that’s happening since Google updated its Penguin algorithm in April 2015.
So, how can make your blog mobile friendly? That’s pretty simple. Just transform your blog into a responsive blog design. A responsive blog design helps you operate with a single URL for both mobiles and desktops, resulting in an improved SEO.
Use internal links wherever possible.
Incorporating relevant inbound links is another great way to write search engine optimized blog posts. It’s similar to how you link all your web pages internally. It simple, every time you write a new blog, you can add links to those previously published and having some relevancy with your new blog post. Also, you can link web pages, e-books, and guides, etc. with your blogs. The only requirement is that they should be relevant.
This is not just a means of driving traffic to the maximum number of your web pages via a blog post, instead, it also proves to be helpful for the readers looking for detailed information about a particular topic.
Keep publishing blogs consistently.
The most crucial mistake made when publishing search engine optimized blog posts are to post and ghost. You cannot really attain success if you post three blogs a day and then ghost out for a month. Success calls for publishing content consistently and continuously. Also, the content you’re posting must be evergreen, meaning it can be valuable for a much longer period of time.
You get a lot of benefits when you write consistent and evergreen content, however, the few of them are as follows.
- It can help you rank for a similar keyword at different times.
- It brings massive traffic to your blog and website even after a long time of publication.
- It also contributes to the generation of leads by maintaining continuous traffic to your blog and website.
To put it all short and condensed, all these tips and tactics to write a search engine optimized blog post are incredible and can massively contribute to your success. However, you cannot adopt all these practices at once so the better way is to move slow yet steady. Also, you can hire professional SEO marketing services from a digital marketing agency in Karachi and excel at writing professional search engine optimized blog posts.
