2020 was not an easy year in many aspects, the arrival of the pandemic made it even worse. The whole world came to a standstill for months with detrimental effects on the world economy. As we enter 2021, most of the businesses we once considered established are now in ruins or just hanging on. People are now more cautious with their spending causing a sense of unpredictability in the market. As we look to rebuild, adapting to the circumstances is the name of the game. Businesses now, have to find new ways to survive and keep afloat. This is where digital marketing comes in. The revolution in the digital world has given us newer platforms to reach potential customers and market our products. In this article, we will tell you about some digital marketing trends that could help you tackle the harsh side effects of this pandemic and grow in the years to come.
Why digital marketing is important:
Before we proceed and tell you about the best digital marketing trends out there, it is impervious to know how important digital marketing actually is and what role it plays in today’s world. After the discovery of the internet and the invention of computers the world has advanced at such a phenomenal rate. Slowly but surely, the internet and computers have become an integral part of our modern lives. Right from making an important call over WhatsApp, sending an important work-related document, or even carrying out your daily household chores the modern life seems incomplete without the internet. The introduction of social media platforms and their rise in popularity has made connectivity even easier. Today, more than 70% of the entire world population has access to the internet and a presence on at least one of the many social media platforms out there.
Calling the internet or these social media platforms the best way to reach potential customers would not be a wrong statement, in fact, it even allows us to go beyond borders in the global marketplace. Presence on either of the social media platforms or having a website can also allow a business to interact with its potential and existing customers, it also allows the business to receive valuable reviews that could help them make their service or product better. Having a digital presence provides that sense of trust and reliability the consumers demand, also it is one of the best ways to know and analyze your target audience. To top it all off it is also one of the cheapest ways of getting the word out there. Digital marketing is literally a marketer’s paradise, there is so much to play with and the possibilities are endless.
Here are a few digital marketing trends that could bring you an immense fortune in the days to come:
Facebook Marketing:
Facebook has become a social media giant over the years, so much so that it is not just for the youth anymore. According to a study by Forbes, more than 41% of its users are over the age of 65. We spend hours scrolling through our news feeds or the timeline consuming information of different kinds as it helps us keep track of what is going on around the world. Apart from providing us with the means to stay connected with each other, It provides us with all the news and otherworldly updates on our feeds. Marketing your product or service on Facebook gives you many advantages.
For one, Facebook’s detailed analytics of the consumer’s likes and dislikes helps you market your product or service to your intended target audience. It also helps you run your ads on your preferred geographic locations, completely eradicating the concept of borders. Facebook is one of the best and the cheapest ways to get the word out there, it is also one of the fastest, just a click away. It also allows direct contact between the buyer and the seller which enables the businesses to receive customer reviews or other queries as soon as they are posted.
Influencer Marketing on Instagram or TikTok:
Social media has seen a meteoric rise over the last decade or so. Today, there are platforms catering to all kinds of people with different interests. Platforms such as TikTok and Instagram have amassed a huge user base over the years especially among the youth as they cater to a more fashion-oriented audience. People here can post their pictures showcasing their talent in almost anything such as make-up, art, adventure, and much more. Some users with their talent have gained huge followership, they are now known as social media influencers. One of the best ways to market your product is through these social media influencers as they have amassed an avid fanbase and if they endorse a product their followers would listen.
Chatbots are the best in customer service:
Now, in this digital world, there is a chance that you have encountered a bot in one way or the other over the internet. Artificial Intelligence which was once considered a distant dream, over the years and as a result of this digital revolution is now turning into a reality. Chatbots are Artificial Intelligence software that communicates with the users and assists them while they navigate through your website. In simple words, they act as “concierge” in this virtual world.
Chatbots communicate with the users in a natural way through text chat windows or verbal interactions. These are pre-existing responses of frequently asked question which expand over time with the information collected from the users allowing efficacy in services. Chatbots came as a substitute to manual chat agents that are available 24 hours a day, without any breaks or training required. Surely adopting this digital marketing trend to your strategy will prove to be cost-effective and beneficial in the days to come.
To know more about digital marketing trends,
Also read: Colors in Marketing and Advertising. Why Are They So Significant and Primary?
Video Marketing:
We all can understand how reading long texts on screens can come out as boring as compared to watching a video, and not to forget it can give you a headache as well. In today’s fast-paced world no one has the time to scroll through long pages reading a text. On the other hand, short videos not only take less time it also allows an engagement with the user as he/she becomes interested. In 2020 we saw more and more businesses adapting infographics and other videos into their digital marketing strategy and it only seems to be growing.
A more personalized E-Marketing:
E-mails are one of the most preferred ways of communication in today’s time, especially in the corporate world. Whether it is the exchange of memos or sending important documents it is one of the most cost-effective and quickest ways to do so. E-mails are also a great way to market your product and over the years we have seen it become a part of almost every digital marketing strategy out there. With so many entities now adapting this strategy, it is getting increasingly difficult to stand out and get attention in your target audience’s inbox. This is where personalized E-marketing comes in. These are promotional e-mails targeted to specific individuals based on their recent searches, likes, and dislikes. Personalized E-mails are the best way to garner intrigue among your target audience because now right from the subject line of the E-mails to their contents everything is designed to satisfy the user’s needs.
Interactive contents:
Looking for instant attention and engagement from the user? Make sure you have interactive content. Not only does it help you stand out among the competition as being more innovative and interesting it also increases the memorability factor as the readers spend more time with your content. In 2020 we saw a boom in this type of content and we can quite understand why, if the interactive content is engaging enough the user will always come back for more. This will provide you with a clear-cut edge over your competition. Some examples of interactive content are quizzes, polls, augmented reality ads, 360-degree videos, and much more, it all depends on the creativity really.
These were a few digital marketing trends that we think might take your brand to the next fall in the coming years. While all of the above can help, keep in mind each product or service requires its own strategy. A careful study and a detailed analysis are required to optimize the effects of these strategies. Remember that content Is the king and the only thing that can help keep all of these strategies together.
