Social Media Marketing Strategies – All you Need to Know

Social media marketing is the use of social media platforms and websites to promote a product or service. Social media sites are a great way to market your company’s products or services because the sites are free to use and allow you to easily connect with millions of users who share similar interests. Social media marketing is also important because it allows you to reach current and potential customers at any time on multiple devices.


Social Media Marketing Guide

Following are some terminologies that you should know while creating your social media strategy:


  • Content

It’s important to create content that can be easily shared on social media so that you can start building a following. There are many ways to do this, but the most common is to create photos, videos, infographics, etc., that are interesting and informative enough for people to want to share them. These pieces should always have a call-to-action at the end that encourages the viewer to share the content with their friends. 


  • Context

The context of your business and brand is essential to how you can successfully use social media. If you’re the local dentist, you’ll want to use social media to show people that you care about their oral health, how important it is, and how you can help them with their concerns. 

On the other hand, if you’re an online clothing store, you might want to present a more personal side to your business, maybe even including photos of your employees or showing off some of your favorite pieces.


  • Hashtags

Hashtags are a great way to engage in social media marketing for local businesses. When you use the right hashtags, it engages your audience and encourages them to share your business with their peers. 

The wrong hashtags, however, can make your company look unprofessional or disconnected from your community. We provide our clients with the best hashtags to grow their business.


  • Shares

Shares are one of the most important metrics for any social media profile—they’re what give you that all-important number of followers, and they’re one of the best indicators of your engagement rate. With each share, you gain a potential new follower and a chance to direct more eyes towards your content. 

However, it is easy to underestimate the importance of shares and therefore overlook a metric that could be helping you grow by leaps and bounds if only people knew about it.


Core Pillars of Social Media Marketing

There are five important pillars of the social media marketing that must be considered: 



To create a successful social media campaign, it’s important to have a plan. Whether you’re starting from scratch or looking to refresh an existing one, there are a few core elements that are essential for success. 

As with any other medium, the key is to devise the right strategy for your business and brand. The following three core pillars of social media marketing are all you need to keep in mind when creating or revamping your social media strategy:


  1. Define your goals
  2. Create a content calendar
  3. Create engagement opportunities


Planning and Publishing

The following are core pillars that are considered by Brandians website when developing a social media marketing plan:


  • Planning

While planning is where it all begins, it doesn’t stop there. Plans need to be continuously refined as circumstances change. Planning is also the most important pillar of social media marketing because, without it, everything else will fail.


  • Publishing

Publishing refers to the act of putting your content online for the world to see. It is the step that comes after you have planned what you are going to share and how you are going to share it on your social network channels. This can take many forms, such as blog posts, videos, photos, and more!


Listening and Engagement

The two most crucial elements of social media marketing are listening and engagement. 

Listening requires you to be on the lookout for opportunities to engage. This means monitoring multiple social media platforms for mentions of your brand or anything that is relevant to your business, such as topics in your industry or any breaking news affecting your audience. 

Engagement means interacting with audiences in relevant ways. This could mean thanking them for the mention, responding with helpful information about a product or service, or just asking them how their day is going. It’s all about making a personal connection and showing them that you care about what they have to say.



Analytics is the most important part of your marketing strategy. Without analytics, you’re flying blind, and you’ll never know what’s working and what’s not. You need solid metrics on how many people are seeing your content, how engaged they are with it, and how much they’re sharing it. The numbers and graphs that analytics gives you provide the basis for all other marketing decisions you make.



Advertising is a key component of most businesses’ overall marketing strategy. The goal of any advertisement is to bring awareness to a product or service and hopefully drive enough people to your website or store where they will purchase that product or service.


Different Types of Social Media Marketing You Must Know

There are three main types of social media marketing: fan building, community building, and lead generation.


Fan Building is the process of growing your presence on social media through the promotion of your brand and its products using contests, giveaways, coupons, or other forms of engagement. 


Community Building is the process of growing your presence on social media through interaction with other people who share common interests around your niche. This may be done through sharing their content or by asking questions in a way that leads to conversation. 


Lead Generation is the process of using social media to find leads (addresses, emails) and get them to follow you onto an email newsletter list or through a landing page where they can be contacted. This type of marketing helps others find out about your products and services by engaging with their interests on a more personal level rather than with blatant advertisements. 


Social Media Marketing Key Trend!

Here are some key trends that will shape the way Brandians website uses social media:


  • Video content will dominate social media channels
  • Virtual reality will become more mainstream
  • Personalization and gamification will be used more frequently by businesses
  • The continuing rise of Snapchat is a big focus for marketers this year; many brands are already experimenting with how they can use the app for their own benefit, but it’s still unclear how effective it will be for them.
  • As always, Facebook and Google+ remain big players in the social media world, and we’ll see plenty of growth from both platforms this year. How will that affect traditional marketers? It’s tough to say, but there will likely be interesting developments.
  • Instagram continues to be an important tool for many brands, as people are more and more interested in visual content rather than reading blogs and websites.


How Does Brandians Work?


  1. Engage your audience, ask questions, and get involved with their lives
  2. Share interesting content – Help your audience learn about their world in an interesting way
  3. Use social media tools to help you – There are many tools out there to help you better use social media; find out what works best for you!


We Work on  Different Tools

The tools used by Brandians website include:


  1. Hootsuite

    Hootsuite is a powerful social media management platform that allows you to schedule posts, analyze data and engage with customers on multiple platforms from a single dashboard. The free plan offers three accounts and up to five scheduled messages per day.


  1. Buffer –

    Buffer is a free tool that lets you schedule tweets in advance or queue them up throughout the day, so they’re posted automatically. You can also use it as an analytics tool for checking out how your tweets are performing and for finding influencers in your niche.


  1. Bitly

    Bitly is a URL shortening tool that helps you track how effective social media marketing efforts are by providing statistics on link clicks, visits, and referrers. Paid plans start at $99 per month, but there’s also a free option with limited features available for small businesses.


  1. Addictomatic

    Addictomatic is a service that lets users create customizable widgets using Facebook.


Cutting Ends Shorter!

Our website provides a powerful tool for businesses, but it can also be hard to track in terms of return on investment. The good news is that social media analytics are becoming better and more numerous. It’s a great time to start using these free tools to make sure your social media marketing is working!

If you’re looking for a way to track your ROI (return on investment) in social media, you must avail our social media services. Just be sure to try us out and decide which ones work best for you and fit your brand’s needs. And keep in mind that your ROI might not always be easily defined. You may find that you’ve grown your business and established a strong online presence, even though you can’t specifically pinpoint the tangible results. It’s up to you to decide what’s important to measure; we create goals that work for you!

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