A few moments on your landing page can make your clients decide whether they should discover your website or not. Do your viewers get the idea of your company’s about? Is the navigation quick and smooth? Is your website design color repelling or compelling the viewers?
You don’t need to worry if great things are not coming your way. You should muster up your energy by putting in your efforts once again to design and optimize your website. If you sow now, you will certainly reap one day.
From fascinating content to navigation and design, everything is as important as any other. Whether it is an eCommerce website or blogging, the success lies in the quality content, compelling design, easy and smooth navigation, and excellent user experience. Brace yourself.
So, let’s take a look at these eight important tips that will surely help you level up your website design.
Here are eight important tips
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Have a plan
Your clients are your huge assets. Map out the journey of your viewers who became clients. The pages they have essentially viewed, the blogs they have read, and the suggestion they have converted on.
Counting on the choices of your clients will make you improve your website design accordingly. Concentrate on the commonalities that happen between those who turn out to be your clients and those who don’t. It will certainly help you get more leads.
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Words and imagery
Your viewers will close your site with an eight seconds’ attention span, if it is filled with ill-formatted long content, distracting stocky images, and ambiguous animation. So many buttons, icons, on-page animation, and pop-up interactions overwhelm and divert the attention of clients.
You should be cautious about the font styles, colors, logo usage, iconography, and imagery you are applying to your website. The relativity in content, appropriate fonts, and format, simple and informative designs are the keys to your website’s success.
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User experience
Speed and navigations are the factors that eat up your website. Does your website give your client access at any point from another area? Don’t let your menu and navigation bar be cloudy and muddled. If the navigation is convenient, you will experience a traffic spike as well as your clients will stay for a long period on your website.
Just a few moments of delay in loading the cart, and then you will end up losing a client. The unnecessary plugins, high-sized images, and pop-ups will reduce your website’s speed. These factors are the client’s repellent. The simple design with all essential elements will take you to heights.
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Social proof
Social media plays an excellent role in the success of bloggers and eCommerce merchants. If you are not on the social media platform, then your website should be recognized there. Take benefit of social media and highlight your write-ups and products there.
You can even promote your products on social media to reach a vast audience. Once the viewers see your website, the rest is over on your website design and its content.
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Mobile responsive design
People are addicted to mobile screens because they help them know about the companies throughout the world through websites and mobile apps. Every company has a mobile responsive design of its website.
If you don’t have a mobile responsive design, now it is time to have one. With the shift in the choices of the audience and domination of mobile phones, people are willing to make orders on their phones. You must inspect the problems of an existing mobile design. The easy navigation, appropriate format, simple and appealing design should be the characteristic of your mobile responsive design.
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Call to action
People are lazy so they don’t like to find things by themselves. Does your website have sufficient elements to guide them to the correct place? Call to action includes the creation of an account, free trial, download a sample, sign up for a letter, add to cart, click here for more information, see all prices of marketing, and so on.
Call to action elements and buttons play an important role in engaging the viewers and converting them into clients. Call to action buttons and pop-ups must not force your viewers. It should be their own choice.
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White space
A mess of significant things will never attract anyone. People are concerned with discipline and appearances. White space is the areas on the pages lacking content, elements, and visuals. Let it remain white. You don’t need to stuff up the white space with irrelevant content and elements.
Whether it is a front-page or any other page, you must keep the white space. It will further enhance the readability score and deliver an attractive look to the viewer. If your website lacks white space, then you should create white space yourself by breaking the content and stripping the design.
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SEO
SEO is vital as anything else. You should make a list of products and services on your website that are optimized and which are not. SEO will surely rank your products and services in the search bar, and you will also experience a peak audience. Therefore, you must hire an SEO professional beforehand.
Endnote
There are numerous ways to improve your website design. The mentioned ones are essential. Thus, start doing implementation and experience an extensive audience.
