In today’s digital world, social media marketing is booming. Every brand out there has its digital presence on at least one social media platform. One of the more powerful platforms used for social media marketing is YouTube, where many brands invest a lot in advertising campaigns. YouTube is also very efficient for the brands that are just stepping into the industry.
Research showed that an average user spends around 6 hours per day watching videos specifically, and most of them are watched through YouTube.
Having a YouTube presence is a best practice especially if your niche involves a portfolio to be showcased through videos.
For example, You are a photographer, you might want to consider making a YouTube channel to showcase your portfolio.
This can be applied for any niche as well, but creating a YouTube channel and throwing out your content without a proper strategy and planning won’t contribute much for which you might require some special techniques to rate your video up and even get on trending if you are lucky.
5 effective tips you need to consider while promoting your YouTube channel.
5 proven tips to promote your YouTube Channel
1) Write Engaging Titles
YouTube is all about how you present your video appearance.
Titles play a vital role in the performance of your YouTube videos, the more appealing and catchier your tiles would be, the better your video will perform getting more views.
Titles can make or break your video performance; they should be good enough to get your viewers’ attention.
The key element to get your viewers’ attention is to get the attention of your viewers without using any click baits, which might get views on your videos but your viewers might close your videos as soon as they realize it’s unrelatable.
People crave content that is entertaining and informative.
Make sure you keep your title as relatable as possible, keeping them under 60 to 70 characters in length. YouTube allows you to use up to 100 characters for the titles but the best practice is to keep them minimal.
You can always learn from the YouTube biggies. For example:
A popular 5-minute craft teens YouTube channel uses minimal and highly relatable titles making it easier for its viewers to understand what they are showcasing.
2) Optimize your Videos for more Visibility
According to research, YouTube videos show in 70% of the google 100 search results.
That means those videos are better optimized for better reachability.
YouTube is the world’s second-largest search engine after google where people tend to find solutions and answers.
Imagine YouTube as a piece of content that needs to be optimized in terms of keywords, hashtags, etc.
Here are some of the elements you should check to optimize your YouTube videos for the best results.
Titles and Description:
Include keywords in your titles and descriptions. That always helps in making your videos rank up according to the niche you are targeting.
To find keywords you can use the YouTube search bar itself, when you type for a single specific word YouTube shows you the most used keywords by users to watch anything related to that.
You can try out combinations and pick up keywords from there, and you can research your competitors and use keywords in your title that best describes your video.
Mention Keywords in your Video:
Keywords in the video? Yes, you heard it right. According to Brian Dean of Backlinko, saying that placing target keywords in your video can help the YouTube algorithm understand that what your video is all about.
YouTube also prefers the number of likes, comments, and views your video is getting. The more engagement the better your chances to get ranked up by the YouTube algorithm. Always try to put CTA (Call to Actions) in your videos to let people engage more.
For example, You created artwork, you can ask your viewers to share their thought on that artwork in the comments below.
Categorize your videos, for YouTube to better understand which video playlist to be shown to whom.
Hashtags or Tags:
Always add relevant hashtags in the description of your YouTube videos and making sure you are not overstuffing the tags out there.
It’s just like SEO for your website, if you overstuff tags they won’t work.
3) Know what your Audience wants
Knowing what your audience wants is the key to success on YouTube. Research your published content and track them in analytics to see which of your videos are getting more views and engagement.
Try to develop that content more, because at the end of the day that’s what your viewers love to watch the most.
4) Customize your Thumbnails
Thumbnails are the first thing your viewers might notice.
Here are some points you can consider to make your thumbnails better.
- Make sure you have crafted them well and they look HD and neat.
- Don’t try to place too much text on your thumbnails, even without any text would be okay.
- User original photos and elements. Don’t use third-party images to turn your thumbnail into clickbait.
- Keep them minimal and relevant.
5) Cross-promote your own Videos on social media
Having YouTube work with the ranking is a good option, but to organically boost your videos having official social media accounts can act as a bonus.
You can make a dedicated Facebook or Instagram account for your YouTube channel where you can share your video links. Letting people know about what you are going to post next, conducting contests, resharing them in Facebook groups, etc.
Over to You
These are some important tips that might help you in the long run.
If you want to get your YouTube channel optimized and audited you can consider our Social Media Marketing Services at an affordable price.