How to Promote a Podcast: A Complete Guide

Podcasts are an effective audio asset that millions of people like to listen to while driving, working out, or just chilling around. You can find a podcast on almost any topic that interests you the most.

If you are a podcast content creator, you might have invested your time recording the perfect podcasts, crafted an appealing logo and dedicated covers for your podcasts, and have uploaded them to a host.

Now you are all set to publish your podcasts to a press release, but now what’s next?

You probably have dived deep into the topics you are most passionate about or have interviewed the people to get to know their perspective on some specific topic. Whatever the reason is your purpose is to build an audience who hold common interests and passion about it.

In the world of podcasting, creating your show is much easier than letting your audience know that your podcast exists.

Fortunately,  getting listeners and subscribers isn’t rocket science, but instead a series of strategies and tactics you can implement and test out.

Let’s take a look at a couple of tactics you can adopt and test to promote your podcasts.


Launch your show with at least 4 episodes

If you haven’t launched your podcasts yet, then you should launch them when you have at least 4 episodes to launch. This way if listeners land on your page they would have more episodes to listen to.

Otherwise, you would lose your listeners as that single episode won’t be memorable enough and your listeners would drop eventually.


Promote to across cross platforms

Marketing or resharing your posts across social media would help you get more subscribers and broad bandwidth of listeners.

Social media is the most powerful platform to get more listeners to your podcasts. You can share your video teasers on Facebook or Instagram or any other social media platform where your target audience is in masses.

Social media like Facebook and Instagram provides you an opportunity to share your content in various places.

For example, Instagram allows several features like Posting on the Feed, Stories, IGTV, live, etc.


Make Resharing easier for your Guests

It surely depends on the style of the podcast, but Interview podcasts are usually one of the bests out there.

Once you are done recording your interview with your guest, you can ask them to reshare your podcast on their existing audience. That would provide you more exposure if your guest is a well-known public figure or someone people are affiliated with.

To do that you must make sure all of the assets are ready before even the interview starts you can consider the following tips to provide your guest with a published podcast link on the go.


  • Get the creatives ready with quotes so podcasts can be published on time.
  • Content should be ready which would get posted on social media including relevant hashtags if your platform requires it.
  • Pre-written email blasts.


Once you are done recording the podcast you can send an email to your guest thanking them for their time, and giving a no-pressure nudge to share.


Convert your Audios to YouTube Videos

YouTube is the second-largest search engine in the world after Google, people tend to visit YouTube to get knowledge or for entertainment.

People listen to music on YouTube as well, while they are working on something else. This means you can convert all your podcast audio files into a video format and publish them to your YouTube channel.

If things are in your favor, your YouTube channel might also get monetized from which you can earn more revenue and create an entirely new audience, which might get shared on all of your social media platforms eventually.

You can add your podcast artwork and attached your audio file to do that, or you can record yourself while you are interviewing with your guest, so people can watch you as well while you are doing that.

If you want assistance with YouTube, we can set up an entire YouTube channel for you and manage it while you can focus on your Podcasts. Try our Social Media Marketing Services to consider that.


Try Similar platforms for Podcast

Don’t limit yourself to one platform. For example, if you upload your podcasts on Spotify, you can also consider other platforms that will help you gain more exposure in getting more listeners and subscribers.

Here’s a list of similar platforms like Spotify where you can publish your podcasts.

  • Spotify
  • Google Play
  • SoundCloud
  • Podbay
  • Podbean
  • TuneIn
  • Overcast
  • Stitcher
  • Apple Podcasts

There are several other platforms where you can share your Podcasts and gain maximum reach.


Over to you

By adopting the following tips and implementing them correctly we guarantee you will see a massive boost to your Podcasts.

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