Before diving into how to be an effective copywriter, let’s first learn what copywriting actually is. The term ‘copy’ refers to the body of content, which may range from anything from slogans on a print advertisement to extensive web content.
Copywriters are an essential part of businesses these days, mainly because marketing and growth of a company is highly dependent on content generation. A good copy is usually clear, concise, interesting, comprehendible, and persuasive. There are various types of copy writing, but the most commonly used ones are listed below:
- SEO (Search Engine Optimization)
- Web Content generation
- Email copy
- Technical content
- Sales and Advertisement copies
- Creative writing
- Public Relations management
Now that you know what copywriting services are, read on to find tips to become an effective copywriter.
Essential Tips for Effective Copywriting:
Focus on Core Messaging:
The core messages of your company refers to the vision, mission, and values that the company believes in and bases its activities on. These are also called, ‘Brand Compass’, as these messages are what direct the company’s goals, strategies, and day to day tasks. By focusing on core messaging, it is meant that you, as a copywriter, know what the company’s values and long term objectives are, and that your copies reflect the core messages. For example, Nike’s slogan ‘Just Do It’ shows the company’s sporty, energetic, and motivated customer base. Similarly, all their copies focus on these aspects.
Become the Voice of your Brand:
When you understand your brand’s nature, you can easily become its This means that the copy you write must have the language, vocabulary, tone, and impact that your brand’s image and nature go along well with. For instance, if you are the copywriter for a beauty salon, your copy will have a feminine and elegant voice. On the other hand, if you are writing a copy for a men’s deodorant manufacturer, your copy will reflect masculinity and confidence. Good copy writers become the personified character of the brand persona.
Create Amazing Content:
If your content is not worthy of reading, it’s not worthy of writing. It is extremely important for copy writers to generate content that matches the market standards and meets the requirements of an effective copy. An effective copy would ideally be the one that has a purpose or a message, clearly stated. Similarly, a good copy would be creative so that the reader thinks about it, rather than just plain statements. The knowledge of the right usage of literary devices is an essential tool to create an effective copy. Also, it is a common misconception that big words make big impressions; a good copy uses words that the audience would easily understand – not one that would need the reader to open a dictionary.
These are the essentials – now if you are well-informed of these, use the below additional tips for more effectiveness of your copy.
Additional Tips for Copy Writers:
Research before you write:
If you don’t have knowledge or information of what you are writing about, you really have nothing to write about. Being a copywriter, you obviously know how keywords and search engines work – identify the keywords for your topic and search about them. Skim through at least two search results before you write to have a basic grasp of the topic.
Add some style to the copy:
By adding style, it is meant that you add an interesting element to the copy. This may mean starting the content with a surprising statement, or just incorporating humor into the body of the content. Moreover, keep in mind what the visual elements of the copy would be; for instance, if you are writing the copy for a print ad, what image is going to go with it, and what would be the impact you want for that ad. Write for that impact and visual design.
Work on your headline:
While books are judged by their covers (despite the saying that this should not be done), web content or printed content is judged by the headlines. Most people don’t even read the whole content and just read the headlines, while others would read your content only if the headline interests them.
Be a good story teller:
A copy is not just passing information – anyone can do that. A copywriter needs to be good at passing that information interestingly and effectively. Tell stories through your content by personalizing the information. This way, the reader will remember the information more clearly and for a longer time.
Becoming a good copywriter is fairly important because how you write can turn tables for you and your business. Search up some copy writing examples, and get inspired to write better.